
Methods in sustainable beef trade to combat land degradation and deforestation
TCC collaborated with the Tropical Forest Alliance (TFA) to develop a value proposition for sustainable beef trade
The initiative aimed to create an environmental blueprint supply chain agreement to mitigate land degradation and deforestation associated with beef production. TCC's approach included stakeholder mapping to identify priority areas within the supply chain and exploring opportunities for a Brazil-China beef alliance. The team crafted a value proposition narrative for the Beef Partnership, outlining actions to foster a sustainable beef supply chain.
TCC also developed a stakeholder engagement strategy to secure buy-in for the initiative, identifying key players and outlining approaches for their involvement. TCC advised TFA on establishing a governance structure for managing the partnership, ensuring sustainability and effectiveness. To formalize the collaboration, TCC drafted Terms of Reference, providing guidelines for engagement within the group.